US-based AcuTemp Thermal Systems, a manufacturer of high performance insulation and thermal management transport solutions for cold chain distribution and logistics, has announced a new branding strategy for the company and its products. As part of the plan, the company has changed its name from “AcuTemp” to “AcuTemp Thermal Systems” to reflect the company’s offering of providing accurate temperature management systems through its thermal engineeringexpertise.

Additionally, the company’s current products will undergo name changes to further strengthen the AcuTemp brand. “Expanding our name from AcuTemp to AcuTemp Thermal Systems better identifies what we bring to the marketplace, specifically the cold chain distribution arena where our customers require accurate temperature management in transporting valuable payloads,” said Vince Reidy, vice president of sales and marketing.“Our products deliver accurate andreliable temperature managementbecause of the high performancethermal properties we build into eachof our solutions. Thus, our new namecombines both elements – accuratetemperature and thermal systems – indefining our areas of expertise.”