Gulf Air, the airline with the largest network in the Middle East, has entered into a strategic global partnershipwith DHL Express.

The Global Incentive Agreement Programme, introduced by Gulf Air, is designed to provide key global partners with incentives to boost its cargo traffi c volumes on a yearly basis and facilitate its inclusion in the partner’score carrier programmes.

DHL Express is the fi rst partner to be signed up to this incentive agreement. "We are delighted to have DHL Express on board as our launch partner in this incentive programme and are looking forward to a long and mutually rewarding relationship,""Strategic global incentiveagreements are a key strategyin building effective partnerships,especially when it comesto air cargo industry," saidGulf Air Executive Vice President,Marketing and Sales,Lee Shave.

The agreement provides partners to access permanent bookings (PBs), direct booking, regular interface with HDQ key account managers, specific service level commitments and service recovery plans including claimsprocessing.

"DHL Express has always been our preferred partner-inbusiness," says Gulf Air Acting Head of Cargo, Sam Okpro. ‘We appreciate their true partnership spirit during the negotiation of the agreement and look forward to extending the partnership to DHL Global Forwarding and other global partners in the near future.’

The agreement will be for a one year period and both companies look forward to a successful and enhanced relationship.