We are committed to bringing a new option to the market and to growing the region’s budget air travel business,” said company chairman Sheikh Ahmed bin Saeed al-Maktoum. “This will benefit our economy, our people, and tourism business as a whole.”
There are at least four other budget airlines operating in the region. The neighbouring emirate of Sharjah operates Air Arabia, while Kuwait’s Jazeera Airways, operates also from Dubai and Kuwait, Bahrain Air flies from the neighbouring Gulf archipelago, and Nas from oil-rich Saudi Arabia.