In 1994, Lovell was appointed the first full-time chief executive of the Federation (then AFAFF). In 1996 AFAFF joined forces with the Seacargo Forwarders representative body IFAA to form AFIF and Lovell was appointed chief of the merged entity.
Thanking his colleagues for the recognition, Lovell said: “This is my job, it’s what I do, and to be recognised and rewarded in this way is such an honour.I truly am touched.â€Â