“We have been through downturns before, but none as severe as we’ve experienced in the past two years,†said AAPA’s director-general, Andrew Herdman. “The business impact on airlines was even more dramatic as the collapse in corporate travel and intense price competition in a shrinking market saw airline revenues falling by 20 to 25 per cent,†he said.
But pointing to signs of recovery, Herdman said: “On a more optimistic note, traffic trends in recent months have shown signs of recovery, in line with the improving global economic outlook led by developing economies in the Asia Pacific region. The cargo business is regaining some of its dynamism, and passenger demand on short-haul leisure routes within the region has already picked up, although business travel demand is recovering more slowly,†he said.
In the meantime, Asia Pacific carriers remain focused on conserving cash, rebuilding damaged balance sheets and carefully managing capacity to match demand as the work towards restoring profitability, Herdman said.