AirAsia has expanded its online offering to include flights on other airlines as it transforms AirAsia into Asia Pacific’s leading travel and lifestyle platform.
Announced in partnership with leading travel technology company Kiwi.com, destinations such as London, Dubai, Madrid and Auckland are now available to the more than 50 million unique monthly users who choose to book flights, hotels, activities and more on their website.
To celebrate the announcement and its partnership with Davis Cup by Rakuten, which takes place on 18-24 November 2019 in Madrid, Spain, AirAsia has kickstarted a global marketing campaign featuring its very own Spanish Allstar, AirAsia.com Head of Product Pablo Sanz Salcedo.
The campaign was launched at AirAsia’s global headquarters RedQ in Kuala Lumpur to much fanfare with a promotional all-in return fare to Madrid from Kuala Lumpur, Bangkok, Jakarta and Sydney from just RM99/THB999/IDR333,000/AUD199 (USD25). A secondary promotional all-in return fare of RM499/THB4,999/IDR1,699,000/AUD399 (USD125) will also be marketed for guests who miss out on the initial fare offer.
Book the promotional all-in fares to Madrid, Spain on AirAsia.com on 16 November 2019 from 9.00am (GMT +8) for immediate travel until 31 March 2020.
The campaign comes off the back of the company’s reorganisation, which separates AirAsia’s airline operations from its travel and lifestyle arm, AirAsia.com. Since the reorganisation was announced in August this year, more than 700 Allstar staff have been recruited, and in addition to being based across Asia Pacific, a new AirAsia.com campus will open in central Kuala Lumpur early next year.