Qatar Airways Cargo has partnered with PR agency Lemon Queen to drive its communications, as the airlines aims to use its reputation to defend the strongly held values of innovation, performance, sustainability, people, future and planet.

The two have been working on the airlines WeQare sustainability programme and are looking to build on this relationship moving forward.

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Lemon Queen will cover all aspects of Qatar Airways Cargo’s internal and external communications, including strategy, creation, advertising, public and press relations, social media, events and consultancy.

“At QR Cargo, excellence isn’t reduced to profits, but encompasses all stakeholders in the industry, beginning with its employees. The airline is committed to sharing its values and defending them inside and beyond the borders of our industry. In that, we have a huge amount in common, and the Lemon Queen team is determined to demonstrate extraordinary insight to help amplify QR Cargo’s messages,” commented Audrey Serdjebi, founder & CEO.