A year after officially starting its operations, Italian flag carrier ITA Airways has partnered with cargo.one to market its cargo capacity as part of the airline’ customer-centric and digital strategy.

This means, starting this Autumn, freight forwarders can gain quick digital access to ITA Airways Cargo’s capacity on cargo.one. The move comes as the Italian carrier is fast-tracking its booking through digital sales channels like cargo.one.

Moritz Claussen, founder and Co-CEO of cargo.one, mentioned the airline is savvy to pursue a digital strategy with customer centricity at its core.

With a few clicks, forwarder users can view ITA Airways Cargo’s capacity on routes and rates in real time and instantly book and receive confirmation.

The airline, with its hub in Rome Fiumicino Airport (FCO), provides cargo and mail transportation services using the bellies of its passenger aircraft, complemented by its own road feeder services. It celebrated its first year of operations on 15 October and plans to have 74 aircraft in its fleet by the end of this year. The airline aspires to become the greenest fleet in Europe within the next 4 years.

With the addition of ITA Airways, cargo.one now markets capacity for over 35 airlines, reflecting an impressive depth and diversity of capacity options on the marketplace, the company noted.

In a recent report, cargo.one revealed that the average share of bookings via digital channels is expected to rise from 20 percent in 2021 to 40 percent in 2023, reaching almost 60 percent by 2025. The study concluded that airlines that now prioritize customer needs and systemic digital transformation, within a multi-channel framework, will win an outside competitive edge in the long term.