Chervee Ho has joined air freight container supplier CSafe as senior sales director for Asia Pacific.

In her new role, Ms. Ho will be responsible for further developing CSafe’s active and passive cold chain packaging business in the Asia Pacific market and identifying opportunities to expand into new markets throughout the region. She will also lead the APAC commercial team with local representation in Singapore, South Korea, Japan and India.

Chervee’s last post was with European drug manufacturer Vetter Pharma, as head of Asia Pacific. She started her career 20 years ago with Roche and later at Lonza and Vela Diagnostics with various posts in product and account management.

The new director, who speaks fluent Mandarin, Cantonese, Bahasa Melayu and English, will be based in Singapore and bring her expertise in business development, marketing and product management in the pharmaceutical, biotech and contract manufacturing sectors.

“Chervee is an exceptional communicator, has critical experience working across the various cultures of the region and has deep knowledge of the life science industry, drug development and the pharmaceutical supply chain. I believe she will drive our APAC business and team to new heights in the months and years to come,” said Seth Hertel, CSafe chief commercial officer.