Europe’s largest airline group, the Lufthansa Group, hosted more than 160 guests on 24 August to discuss the future of sustainable aviation at Singapore’s newest green hotel, the Pan Pacific Orchard.
The event brought together representatives from the airline industry, governments, airport authorities, educators, and major airplane manufacturers to discuss how the aviation industry is quickly responding to evolving market demands and offering customers sustainable choices.
The event highlighted several innovations for the industry, including sustainable aviation fuel or SAF, as well as carbon-neutral ‘Green Fares’ for travelers interested in zero-carbon flying solutions. Lufthansa also presented its Aeroshark technology which allows reduced emissions in the air by replicating shark skin on aircraft.
As a leading purchaser of SAF in Europe, Lufthansa Group revealed that more than 200,000 passengers availed of these green fares within the first 100 days, reflecting strong demand amongst consumers for responsible travel products. Whilst these fares are pricier, Lufthansa hopes to replicate the same reception for intercontinental routes in the near future, citing the Asia Pacific market as a natural fit for this sustainable solution.