Singapore Post (SingPost) and logistics startup Shippit inked a deal that will allow SMEs on Shippit’s platform to deliver directly to SingPost’s network of pick-own-parcel stations (POPStations) and letterboxes, a press release confirmed.

As part of the deal, SingPost’s last-mile services can be viewed and accessed through Shippit’s platform, including SingPost’s Speedpost Express Services, alongside pre-negotiated delivery rates.

Shippit says its intelligent tracking system benefits senders and receivers through ‘proactive delay avoidance technology’ and accurate delivery estimates. SMEs can track parcels and send push emails and SMS messages to keep customers informed.

On the receiver end, tracking and notifications are automated, allowing customers to track their shipment, get real-time updates, and access customer support directly from the track page.

“We are tremendously excited to offer our last-mile services to Shippit. Customers can look forward to a hassle-free shipping experience from the moment they confirm their order on Shippit’s award-winning platform, to collecting their shipments from us at their doors or at a nearby POPStation,” Sara Kalle, SingPost’s senior vice president of group sales, expressed in a statement.

Shippit officially launched on 14 July in Singapore, which will serve as its regional headquarters as it plans to expand into Malaysia, Philippines, and Indonesia. Some of the startup’s clients include Sephora, UNIQLO, CottonOn, and Harvey Norman.