FedEx Express has appointed Audrey Cheong, former managing director of its Singapore operations, as the new regional vice president for Southeast Asia.

Audrey has been with FedEx for more than 23 years and has a wealth of experience from previous posts in China and Singapore. In her last role as managing director of Singapore, the company was recognised for employee engagement, quality service standards and customer experience.

She will lead the overall planning and implementation of corporate strategies and operations to drive business transformation and will manage the teams across markets and territories in the region.

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“It is an honor to be entrusted with leading our team members and business in the Southeast Asia region to greater heights. This diverse and exciting region is full of opportunities for us to deliver our Purple Promise of making every experience outstanding for our customers and communities. I am committed to be working closely with government agencies, our strong leadership team, dedicated employees and customers to further transform our operations in the region,” said Audrey Cheong, regional vice president of Southeast Asia (SEA) operations at FedEx Express.

FedEx says it remains committed to its people-first philosophy and has a long-standing practice of developing talent internally, with more than half of its management team having risen through the ranks.