Netherlands-based air freight consolidator Wholesale By Vels has launched a series of instructional videos covering basic airfreight processes, aiming to plug a so-called ‘information void’
In the series, founder Rinaldo Vels explains the basic steps in making an airfreight booking and arranging the pick-up of freight. The 90-second videos, which can be viewed free of charge, are backed up by explanatory notes which can be downloaded from the Wholesale By Vels website.
Vels, an air freight veteran for over 20 years, including roles as a trainer, described ‘surprising gaps in basic knowledge’ that can cause problems and misunderstandings, and ultimately more time and money.
“Digitisation is great for our industry, but in simplifying and automating processes, it is also depriving many younger airfreight staff of a real understanding of how airfreight actually works.
“We decided that we needed to fill this information void, and that videos would deliver the necessary information in a way that is both easily digested and memorable.”
“Some companies offer support to their existing customers, but we believe this kind of information and guidance should be freely and openly shared for the benefit of all – so that’s exactly what we are doing,” he added.
The company noted that the content of the videos is deliberately not country-specific with new episodes released every 2 weeks.
Watch the videos here.