WebCargo by Freightos’ new Airline Dashboard has emerged from its beta version and will now be available to over 35 airline partners.
The dashboard will give its airline partners access to nearly real-time data from analysing tens of thousands of monthly cargo bookings across over 10,000 forwarding offices. The dashboard provides general industry data, including the Freightos Air Index (FAX) with daily market pricing, as well as granular airline-specific lane-level insights, including sophisticated market data on the customer price sensitivity, how soon before departure the majority of customers book or cancel freight, data on origins and destinations, and other market trends.
One standout feature of the airline dashboard is its ‘look-to-book ratios’, which helps optimize pricing based on how often potential customers who see an offer actually book it. This also provides visibility into how customers weigh factors like price, transit time, weight-break, or brand loyalty, when making a booking.
“Many airlines have been in the dark when it comes to broader industry behavior,” said Manel Galindo, CEO of WebCargo. “Visibility into customer behavior is invaluable for airlines’ pricing and revenue teams, especially when combined with tools to adjust their cargo offers to meet those needs and make the sale.”
Freightos earlier in May launched Freight Terminal – a new dashboard that provides a suite of powerful data, analysis and news tools. The Terminal brings together several key data, including custom market intelligence reports with fresh and accurate market pricing, scheduled and actual transit times data on individual lanes, rate benchmarking, expert forecasting and analysis; the Freightos Baltic Index (FBX) and the Freightos Air Index (FAX), leading spot market container and air cargo indexes, respectively; and the Market Feed, which provides live feeds on critical events that affect pricing and transit times in a given route, from gathering storms in Jakarta, ramp-up of blank sailings and GRIs on Transpacific routes, to upcoming holidays in Asia and labor disruptions in Germany.
