Awery Aviation Software (Awery) has started rolling out its open-access CargoBooking platform in Europe, following the success of its South African launch, which saw over 100 forwarders and 15 airlines join the marketplace within five weeks.

CargoBooking is an online booking marketplace that allows airlines and their general sales agents (GSAs) to provide freight forwarders with real-time air cargo rate distribution, quotes, and bookings. Airlines and GSAs can connect with forwarders on CargoBooking without the need for forwarder registration or transactional fees for any parties.

“Up to 20 percent of South Africa’s air cargo capacity is now supported on CargoBooking, a figure that continues to rise as new users join,” Vitaly Smilianets, chief executive officer at Awery, told delegates at the Air Cargo Handling & Logistics (ACHL) in Athens on 20 September.

“The free-to-use platform is clearly shifting the dynamic in the air cargo market, and we will continue driving change with our strategic roll-out of CargoBooking across the globe.”

CargoBooking is now being used by multiple European air cargo operators in the United Kingdom, Germany, Spain, Switzerland, and Austria. Flagship users include R-Bag in Poland, ATC Aviation in Germany, Airnautic in France, and Air Logistics Group in Spain.

“Awery is dedicated to promoting a digital democracy within the air cargo industry through free access to essential digital solutions,” said Smilianets.

“The rapid uptake of CargoBooking is enabling more air cargo stakeholders to access optimal rates, benefiting the industry by reducing wasted capacity and enhancing efficiency.”