On World Health Day, CEVA Logistics announced a new subbrand for its healthcare logistics services, as it aims to place the patient at the center of the supply chain.

Aptly named FORPATIENTS, the new subbrand will provide end-to-end logistics solutions to healthcare and pharmaceutical companies, including temperature-sensitive solutions, pharma and biopharma, medical devices, consumer health, hospital and home care, as well as diagnostic and laboratory services.

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In line with this, the forwarder plans to invest in temperature-controlled facilities around the world. With the support from parent company CMA CGM, the company has committed to operating a network of more than 40 airfreight stations by the end of this year, with some stations offering contract logistics support.

CEVA Logistics said the stations will allow it to service not only major healthcare gateways in regional markets but also more than 1,450 healthcare trade lanes globally. It plans to offer temperature-sensitive packaging solutions, both active and passive, as well as solutions for out-of-gauge goods through its global network. It will also provide monitoring solutions for real-time decisions through embedded location and temperature IoT devices.

To market the new brand, the company will be launching an advertising and social media campaign to show how logistics solutions support common medical procedures and healthcare needs.