Following Malaysia Airlines’ journey to digitalization, Malaysia Airlines revealed three new digital initiatives—MHguardian, MHfeedback and the Facebook messenger BOT, MHchat all of which are designed to enhance its passengers travel experience. Malaysia Airlines’ Chief Commercial Officer, Arved von zur Muehlen said, “Over the last 12 months, Malaysia Airlines has been prioritizing its investment in digital advancement. Our improved website has a ‘manage booking' tool which allows for easier … [Read more...] about Malaysia Airlines Introduces Digital Initiatives