Post Danmark has decided to sell its shares (49 percent) in Morgendistribution Danmark to 365 Media Scandinavia, who will thus become the sole owner. Last year, Post Danmark committed itself to establishing Morgendistribution Danmark due to the opening of an entirely new market for household distribution of free newspapers, etc. early in the morning.
Post Danmark has now concluded that its expectations for this market cannot be fulfilled. This is because, among other things, the restrictions that the competition authorities have put into their approval of the co-operation make Post Danmark a passive investor.
Post Danmark estimates it has lost approximately DKK 10 million as a result of its involvement in Morgendistribution Danmark.