CEVA Logistics has won a new contract with Xiaomi, the world’s third largest smartphone manufacturer, to operate their warehouse and distribution in Malaysia.

Xiaomi’s business strategy of selling products directly to consumers, primarily through their online site, Mi.com requires the company to have a strong supply chain management provider who understands e-commerce and is able to handle their distribution center’s logistics needs from end to end.

Under the terms of this contract, CEVA will manage the 1,500 sq m e-commerce distribution centre which holds Xiaomi’s handsets and accessories. CEVA’s services include receiving, checking, storage, orders picking process, packaging and orchestrating all shipping and administration across the country.

Hugo Barra, Xiaomi’s vice president, Global, said: “Making sure Mi fans are able to purchase Mi products and to receive them on time is of utmost importance, and working with the right partners is key to that. We are confident that CEVA, through its warehouse and logistics solutions, will help Xiaomi continue to provide an excellent online buying experience in Malaysia.”

Elaine Low, CEVA’s executive vice president for South East Asia said: “We are delighted to support Xiaomi as their trusted logistics partner for e-commerce fulfilment in the Malaysian market, where agility and responsiveness are critical. With the explosive growth of e-commerce in South East Asia, CEVA has been working closely with our customers to provide flexible and optimized supply chains for their e-commerce activities.”