LATAM Airlines Group has announced the creation of a new, single brand for its cargo affiliates. The new LATAM Cargo brand will unite LAN Cargo, TAM Cargo, LAN Cargo Colombia and Mas Air, becoming the largest cargo airline group in Latin America. The move is part of LATAM Airlines Group’s transition to a new corporate brand identity.
With 140 destinations in 29 countries, the LATAM Cargo group of airlines maintains the best attributes of the former brands and unites their identities, provides a more unified and improved quality of service to customers, and connects Latin America with the rest of the world through the transportation of the region’s most emblematic import and export products, the group said.
“In addition to representing the best attributes of each affiliate and offering consistent and impeccable service, this change also involves an internal improvement in relation to how we operate, how we deal with problems and how we structure solutions. LATAM Cargo will foster a culture of dedication to customers, with a strong focus on the development of projects that add value and significant improvements to the service experience”, said Cristián Ureta, Cargo executive VP, LATAM Airlines Group.
LATAM Cargo will offer its customers unified service throughout the network, and integrated products and communications channels, with the goal of offering the best air cargo transport options to and from the region. Changes to the companies’ images will start to become visible during the first half of 2016 and will continue to be rolled-out during the next three years, it said. These changes will not impact the existing operation or the service delivered to customers.
During the more than three years since the association between LAN and TAM, LATAM Group’s cargo airlines have achieved significant synergies across different work fronts, the group said. This transition to a single corporate brand will continue to strengthen the association by delivering greater advantages and benefits to customers, staff and shareholders.
With a truly Latin American identity, LATAM Cargo is the largest cargo airline group in South America. Additionally, it has positioned itself as the regional perishables’ leader by transporting the region’s main produce — including salmon, flowers, berries and asparagus — to the rest of the world.
The company’s business model is based on the optimal use of cargo capacity on passenger aircraft, supported by a fleet of dedicated cargo aircraft. This has allowed the company to make routes more profitable, adjust the operation to economic cycles and adapt its service to market conditions and needs.
