IAG Cargo is set to increase its capacity between London Heathrow (LHR) and Hong Kong (HKG) this month with the expected consumer demand during holiday sales events like Singles Day, Black Friday and Christmas.

Flights are up 30 percent for November and there will now be 11 weekly flights each week between the two cities, the carrier noted. These include cargo-only flights and charters which have been popular on the route.

Throughout the month, IAG Cargo will be offering added capacity on its widebody planes, including the 777-300 for passenger and cargo-only flights, and 777-200 for charter services.

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The British airline group has operated more than 250 cargo-only flights between Hong Kong and London since the start of the pandemic, starting with high volumes of PPE and hand sanitizer before shifting to a major uplift in e-commerce.

Throughout the last 18 months, IAG said hi-tech and e-commerce deliveries represented a substantial proportion of its capacity on the route.