Hellmann Worldwide Logistics is enhancing visibility for temperature-sensitive cargo, such as pharma and perishables, with the launch of a passive data tracker together with Finnish startup Logmore.

The new digital tool measures temperature, humidity, light as well as shocks and generates a new QR code with each measurement. The data is displayed on the device and can be downloaded via cell phone camera upon cargo arrival.

By integrating this additional data into Hellmann’s cloud-based platforms SmartAir! and Smart Ocean, each deviation can be directly associated with a specific point in the cargo’s journey.

With the help of push notifications, deviations become visible at a single glance and available directly after scanning via cell phone or its existing platforms, making it easier to track and assign responsibilities within the supply chain.

“With the integration of “Hellmann Smart QR” into our existing digital tracking platforms, the passive data trackers already used millions of times are for the first time combined with a real-time solution,” said Stefan Borggreve, Chief Digital Officer, Hellmann Worldwide Logistics.

“Through this new tool and its passive data tracking, we achieve an equally efficient but more cost-effective solution compared to active tracking systems.”

Hellmann said it acquired the rights to the exclusive distribution of the hardware developed by Logmore in November this year for New Zealand, Australia, South Africa and Mexico, making it the local product contact.