China Southern Air Logistics has partnered with air freight booking platform WebCargo, becoming the first carrier in China to offer rates, capacity, and bookings on the digital marketplace. With the addition of China Southern’s cargo arm on the booking platform, half of the world’s air cargo capacity is now available for pricing and booking on WebCargo, the company said.

Barcelona-based WebCargo, which started from zero just 4 years ago, now has more than 30 airlines on its platform, including the likes of Lufthansa, American Airlines, Air France-KLM and Emirates SkyCargo. Around 3,500 freight forwarders use the platform across the globe to check rates and capacity and book online. Airlines pay a fee for each transaction.

China Southern operates a fleet of 14 Boeing 777 freighters and runs 60 flights a week from Chinese cities to Amsterdam, Chicago, London, Los Angeles and Frankfurt. The airline accounts for about 5 percent of all tonnage capacity worldwide, Payload Asia learned.