Ex-Qatar executive Guillaume Halleux has joined Swissport International AG as chief commercial officer and member of the executive leadership team, effective 18 September.

Swissport said Guillaume will be in charge of executing the group’s commercial agenda in developing existing and building new client relationships and driving the acquisition of new business. He will work closely with regional business leaders and maintain an open customer dialogue to build long-term partnerships based on trust and operational excellence.

With over 25 years of experience, the new commercial chief joined Swissport from Qatar Airways Cargo, where he previously served as cargo chief and cargo vice president for Asia Pacific.

A French citizen, Guillaume started his career with Air France in 1997, where he held several positions in logistics and business development before joining the SkyTeam Cargo US joint venture between Air France, Delta Airlines, and Korean Air. He also held the regional director post for Hong Kong and South China at Air France-KLM.

Warwick Brady, president and CEO of Swissport International AG, said the company growth plan and the company’s strategic outlook attract the best talent in the industry. “Stable customer relationships are a prerequisite, especially if a collaboration is to evolve toward an integrated hub management arrangement.

“Swissport’s executive team has a thorough understanding of what airlines seek, and this makes us the partner of choice for airlines that seek the stability of reliable, safe and cost-efficient operations. Swissport delivers best-in-class value for money – for global network airlines and low-cost carriers alike.