Qatar Airways Cargo has announced the next chapter in its sustainability programme WeQare as the carrier takes action on illegal wildlife trade and commits to preserving endangered animals.

In Chapter 2: Rewild the Planet, the cargo airline has pledged to offer free transport for these animals back to their natural habitat and has released a series of striking advertisements and a special video to raise awareness of such issues among its customers and air cargo stakeholders.

Qatar Airways said all chapters of WeQare are based on the core pillars of sustainability—environment, society, economy and culture—and the airline believes such positive actions will have a ripple effect and inspire people to put sustainability on top of their agenda.

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“As the world’s leading cargo carrier, we strongly believe in giving back to the community and protecting our environment. We all know that animals have an important role to play in preserving ecological balance which in turn ensures existence and stability of the environment,” said Guillaume Halleux, Qatar Airways chief officer for cargo.

“Through Chapter 2 – Rewild the Planet, we want to encourage this preservation and that is why we are offering free transport to bring wild animals back to where they belong,” he noted.

More chapters will be launched in the coming months, and the carrier hopes to lead the way for a more sustainable and socially responsible air cargo industry and playing an active role in building tomorrow’s world.

As an inaugural signatory to the Buckingham Palace Declaration in March 2016 and a founding member of the United for Wildlife Transport Taskforce, Qatar Airways has a zero tolerance policy towards the illegal trade of endangered wildlife, it noted. The cargo carrier’s initiative to bringing wildlife back to their natural habitat is consistent with the airline’s commitment to fight wildlife trafficking and illegal trade of wild animals.