Creating personalised e-commerce experiences and providing alternate delivery locations are helping retailers boost customer satisfaction. According to the UPS Pulse of the Online Shopper study, online shoppers in Asia continue to be the least satisfied with their online and in-store shopping experiences. UPS and comScore Inc. released the second global study analysing what drives an online shopper’s full path to purchase. Results show the advent of the ‘flex shopper’ … [Read more...] about Asians least satisfied with e-shopping experience