Jet Airways, which last month acquired Air Sahara for INR14.5 billion rupees (US$340 million), will see its market share of India’s domestic market increase to about 50 percent. The carrier last month unveiled major re-branding initiatives for both carriers, including a fl eet expansion to support Jet’s international services that eventually will incorporate an orderfor 10 787s.
Press reports quoted chairman, Naresh Goyal as saying that Jet is renaming Air Sahara Jetlite and will position it“between a low-budget and full-servicecarrier.” The two airlines will be operatedas separate entities although theywill seek synergies in their domesticnetworks.
Jet said it will soon begin taking delivery of ten 777-300ERs and ten A330-200s. The 787s will begin delivering in 2011.
The airline plans to commence daily service with 777-300ERs to New York JFK via Brussels in August and to San Francisco via Shanghai next winter. The A330s will be used to operate a daily Delhi-London Heathrow service and also will be deployed on fl ights from India to Singapore, Kuala Lumpur, Johannesburg and Toronto via Brussels.