GSA/GSSA of the Year (Industry Choice & Customer Choice)
What is the significance of this award to your company?
“For us internally it is confirmation that we are on the right track being able to add value to our partners and customers.
Externally, it continues to support the professionalisation of the GSA business in our part of the world where the industry is evolving from family owned companies to corporations that have a strategic view of this business in the overall value chain.”
What do you see as the key factors contributing to your win?
“We have made significant investment in our expansion to provide our airline partners with a ‘competitive edge’ in our increasingly competitive industry. As a global brand we are able to attract and retain talent from the airline industry, which is an important factor for our partners and customers. I’d like to think that we are starting to impact all aspects of the value chain and therefore the judges and customers recognise this.”
How does the award amplify your unique value proposition?
“Typically the industry and media tend to focus primarily on airlines and freight forwarders. For the airlines who don’t yet use our services, this award does serve to create awareness about what we have contributed to our partners and compare our value proposition with their own GSAs.
Payload Asia is a reputable publication and naturally this recognition strengthens our goals. As the industry moves towards the growing role of the GSA in the value chain, we welcome Payload Asia’s attention to this important evolution. Th e role of Payload Asia to create an awareness of our efforts is vital for the industry to recognise this.
What is the value of industry awards such as these?
As global trade slows, e-commerce grows and overcapacity becomes the new normal, the value chain is under constant pressure and the media plays a vital role in creating awareness of these trends and the companies that stand out. I welcome the change of venue for the 2016 event to Hong Kong. I think intra- Asia positioning of these awards is essential for the industry.
– Vikram Singh, managing director Middle East & Asia Pacific, Air Logistics Group
