Leading Indonesian and Thai materials handling company DSL Group is introducing Hyster’s new UT Series range of lift trucks to open up new markets and expand existing opportunities in the nations’ high growth economies.
DSL Indonesia and Dilok and Sons Co Ltd Thailand – which pride themselves on being one-stop shops for all forklift needs – were amongst the first dealers to order the new range of Hyster UT Series lift trucks in six different capacities from 1.5-3.5 tonnes, aimed at industries seeking Hyster quality, toughness and service at a cost-effective entry level price to reliably tackle simple everyday materials handling applications.
DSL Group has ordered an initial consignment of Hyster UT lift trucks for its diverse markets spread across Indonesia with 260 million people, and also for the strong materials handling needs present throughout Thailand’s growing industries.
The value proposition – “Meets the Need. Makes the Move.” – relates to customers who don’t need particular advanced functionality features, but prefer proven materials handling solutions backed by a supplier they can trust – and with the support of a reputable service network extending across Asia-Pacific. The UT Series’ uncomplicated approach to materials handling – backed by 24/7 service – is particularly attractive to customers whose materials handling equipment is required to work intermittently over a working week, on an as-required basis, typically up to 1,000 hours a year.
Demand for the new UT Series will be especially strong among businesses such as food and beverage organisations, building material industries, and logistics centres involved in warehousing, storage, transportation and distribution, says the Managing Director at PT DSL Indonesia, Mr Puntin Kulmongkon.
The new Hyster UT range embodies all the quality features that have been at the heart of the Hyster brand for nearly 90 years, including intelligent design, product testing, quality of manufacturing and quality of suppliers.
Rather than pigeon-hole basic utility needs – or offer one-size-fits-all solutions – the UT Series philosophy opens a discussion with customers on “What are your specific needs and how long do you need to use it for on a daily basis?”
Hyster already has a strong and long-established professional distribution network extending across Asia-Pacific, strength that is in turn backed by Hyster-Yale globally, which has been building relationships and partnering with customers, suppliers, dealers, and employees over many decades.