In the ever-evolving landscape of global logistics, ensuring the safety and security of high-value is paramount. Etihad Cargo, a leader in the air freight industry, continuously enhances its security measures to meet the demands of transporting valuable goods. By leveraging specialised products, technological advancements, and strategic partnerships, Etihad Cargo remains at the forefront of secure cargo handling.

Added security when transporting high-value goods
In the context of evolving security threats, Etihad Cargo ensures continuous enhancement and robustness of security measures for handling high-value cargo through its specialised SafeGuard product. For goods classified as “valuables,” which exceed a certain value per kilogram, Etihad Cargo also leverages the expertise of its sister company, Etihad Secure Logistics. 

Leonard Rodrigues, Director Revenue Management & Network Planning at Etihad Cargo explains, “The partnership, in combination with our SafeGuard product, provides state-of-the-art security measures, including secure transit via dedicated, armoured vehicles and security personnel.” For vulnerable goods, such as electronic products, Etihad Cargo offers SecureTech, a process-based product that controls more aspects of the transportation process. SafeGuard and SecureTech serve the transportation needs of both valuable and vulnerable goods, ensuring high standards of safety and security. 

Enhanced security and transparency
Technological advancements enable more intermediate milestones for tracking, reducing physical touchpoints and human intervention. Leonard says, “This approach increases digital updates, enhancing functional tracking while minimising the risk of errors and security breaches.” 

Etihad Cargo’s digital transformation initiatives have significantly enhanced the safety and security of high-value cargo during transit. A dedicated Cargo Control Centre team monitors shipments and alerts stakeholders if there are any deviations from the SLA. Recognising the crucial role of technology, Etihad Cargo plans to introduce live monitoring, allowing customers to view the real-time status of their shipments. By engaging with multiple service providers, Etihad Cargo aims to implement the best solutions.

Enhancing efficiency and security in high-value cargo handling
In June 2024, Etihad Cargo expanded its partnership with SF Airlines, increasing the frequency of flights between mega hubs Abu Dhabi and Ezhou to boost cargo connectivity and capacity between China, the UAE and other global destinations. 

Strategic partnerships, such as this, enhance Etihad Cargo’s ability to handle and transport goods, especially in the e-commerce sector, by leveraging state-of-the-art facilities and digital controls. 

Leonard highlights that SF Airlines’ Ezhou hub employs dedicated staff and advanced digital systems to increase handling security. The partnership, which provides full control over the process unlike traditional reliance on third-party providers, ensures more efficient and secure management of high-value cargo. This is especially true for goods from China, where much of today’s mobile phones and consumer technology are manufactured. The entire platform is digitally monitored, and all staff are under the direct control of the operator. The collaboration allows Etihad Cargo to benefit from dedicated teams and enhanced oversight, improving overall efficiency and security in transporting valuable and vulnerable goods. 

Elevating security and customer trust with SecureTech
Etihad Cargo’s state-of-the-art facilities and security protocols ensure the security of high-value electronic devices transported under its SecureTech program. Security supervision is provided at every stage, from acceptance to transit, buildup, and delivery. This comprehensive approach ensures continuous monitoring and protection throughout the transportation process, safeguarding high-value electronic devices from potential risks.

Leonard adds that the introduction of SecureTech has significantly enhanced customer trust and satisfaction for high-value or vulnerable cargo shipments. “We saw a 40% growth in Q1 compared to last year following the launch of SecureTech. The main USP is the handling and security we offer, ensuring electronic shipments are protected throughout transit, with the added option to clear cargo immediately upon arrival at the destination.” Through this, Etihad Cargo has created more alignment and clarity throughout the supply chain, ensuring consistency in service delivery and allowing customers to understand exactly what they are receiving.

Strategic location, efficient cargo transit
The location of Etihad Airlines and Etihad Cargo’s hub, Zayed International Airport in Abu Dhabi, significantly enhances the efficiency of high-value cargo transit. The airport features security vaults, special storage areas, security escorts, and CCTV surveillance, making it a secure hub. Serving as a central hub, the airport receives shipments from multiple destinations. 

Leonard notes that for Etihad Cargo’s SecureTech product, top markets include Vietnam, China, Hong Kong, and India; while for SafeGuard products, top markets include Singapore, Hong Kong, Pakistan, and India. Additionally, Abu Dhabi’s central location is ideal for handling high-value cargo efficiently between these key markets and connecting destinations across the carrier’s global network, essentially bridging the gap between East and West.

Looking forward, Etihad Cargo is exploring new technologies to further secure and optimise shipment handling. “The goal is to provide more information with less human intervention, ensuring every shipment follows a pre-approved path and progresses as expected, with alerts being sent if shipments deviate from this path. This approach focuses on utilising advanced technology rather than increasing human involvement,” Leonard concludes.

As global trade and security challenges are evolving, Etihad Cargo remains steadfast in its commitment to innovation and excellence. By continuously refining its security protocols, embracing technological advancements, and fostering strategic partnerships, Etihad Cargo ensures that high-value goods are transported with the utmost care and precision. With ambitious plans to further enhance their digital monitoring capabilities and streamline operations, Etihad Cargo is well-positioned to lead the industry in secure cargo handling. In bridging the gap between East and West, Etihad Cargo not only meets the demands of today but also sets new standards for the future of high-value shipments.

This story appears in the May-June 2024 issue of Payload Asia.