Air Cargo Europe in Munich last month provided the backdrop for LGG’s introduction of its future vision and radical rebranding to CargoLand. Its largest booth to date attracted a great deal of footfall. Together, the Cargoland team hosted a marathon of more than 100 meetings with airlines, forwarders, GSAs and shippers, over the 4 days of the event – and with very positive results.
LGG is no stranger to trade fairs, but its presence at the recent Air Cargo Europe in Munich at the beginning of June, broke records, set standards, and kicked off the most significant phase in the airport’s history. The official launch of Cargoland was announced during a special reception hosted by LGG’s CEO, Laurent Jossart. He and Vice President Sales & Marketing, Torsten Wefers, outlined the airport’s future vision and explained the Cargoland concept to a full house served with exclusive Cargoland beer to celebrate the occasion.
“Because we had such a significant announcement to make at the Air Cargo Europe, it was the first time that we invested in such a large stand” says Frederic Brun, Head of Commercial Cargo & Logistics at LGG, “and it more than paid off. We ARE Cargoland! The excellent feedback given to us and the interest shown by the many people visiting our stand, proved Cargoland’s attractiveness. We are no longer simply a regional airport – customers are naturally drawn to us, our service standards, and what we have to offer. This was my greatest takeaway from the event, and I am delighted to see our vision of Cargoland as one of the top three cargo airports in Europe, becoming reality – perhaps even sooner than we anticipate.”
“Air Cargo Europe exceeded our expectations in terms of business interest,” Torsten Wefers, Vice President Sales & Marketing at LGG, confirms. “Quite aside from the opportunity to meet with so many of our loyal business partners in person, it generated a good number of new commercial opportunities for Cargoland that we are now pursuing. And I believe we set a new record with over 100 meetings held in just four days – our colleagues were certainly busy discussing capacities, rates, lanes, the developments happening at our airport, and the many benefits that Cargoland has to offer, already today.”
The sleek white booth, headed with the bold new Cargoland logo, and offering a refreshments bar and seating area flanked by a living wall, also included a social responsibility element in the form of a fundraising photocall. For every photo taken, Cargoland donated €10 to the SRPA (Société Royale Protectrice des Animaux) – Liège’s society for the protection of animals. In total, €2,500 were raised over the four days and have since been presented to the charity.
“In short, for us at Cargoland, Air Cargo Europe was huge, full of opportunities and simply magic,” Brun concludes. “The true fruits of collaboration will be revealed in the coming months, when we announce new partnerships,” he reveals.
“Building on this excellent kick-off at Air Cargo Europe, we have an interesting itinerary lined up for the second half of the year as we continue to promote the Cargoland message,” Wefers outlines. “It kicks off on our home turf when we host Neutral Air Partner’s ACE Air Cargo Event in September, then continues to the Caspian Summit in Baku and CILF in Shenzhen, followed by Proflora in Bogotà at the beginning of October, air cargo Southeast Asia Singapore, IFTF in Amsterdam, and ending the year with TIACA’s Air Cargo Forum in Abu Dhabi in November. Plenty of opportunities, therefore, to get to know Cargoland firsthand.”
