Global E-Commerce continues its dynamic development even in a challenging market environment and is proving to be a stable growth engine, particularly in cross-border trade. In response, Hellmann has launched its new cross-border product near and appointed Jan Bierewirtz as Head of Sales E-Commerce to drive international market expansion.

With Bierewirtz, Hellmann is building on an established expert who has more than ten years of experience in international E-Commerce. During his career, he has been involved in both the development and marketing of modern cross-border shipping solutions. In his new position at Hellmann, Bierewirtz will be responsible for the market launch and successful positioning of the new near product at Hellmann starting in February.

near is the result of the partnership between Hellmann and SkyNet announced in autumn 2025. The joint product is a cross-border E-Commerce solution that offers a comprehensive end-to-end service, connecting consumers and manufacturers or retailers worldwide. The solution covers all aspects of the E-Commerce supply chain, including warehousing, fulfillment, re-fulfillment, B2C deliveries, and returns management, and is aimed in particular at companies in the fashion and consumer goods sectors that ship their goods directly to end customers. D2C brands, omnichannel retailers, and online marketplaces also benefit from the solution, especially when it comes to complex shipping routes, long distances, or demanding returns processes.

“Cross-border E-Commerce is a key growth driver with annual increases of around 20 percent, opening up and expanding not only existing markets but also new ones. Especially in times of geopolitical upheaval, new customs regulations, and highly fluctuating demand, cross-border is not just a question of reach for many manufacturing companies today, but a strategic element in increasing the flexibility of their supply chains,” says Martin Habisreitinger, COO Airfreight, Hellmann Worldwide Logistics. “We are delighted to welcome Jan, a proven expert, to Hellmann to further develop this dynamic growth market.”