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Study: Humans are still the “integration layer” in freight operations despite AI expansion

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Study: Humans are still the “integration layer” in freight operations despite AI expansion

May 14, 2026 by PLA Editor


Despite years of investment in digital platforms and AI, freight operations still depend heavily on humans manually connecting disconnected systems, according to a new industry report released by Deep Current, a Germany-based AI company building the pre-operational data flow infrastructure layer for logistics.

“Many logistics organisations continue to operate in environments where workflows are fragmented and require a significant ‘human integration layer’ in between more than 5+ systems on average for a typical workflow.  Even in 2026, many tech platforms and AI models still depend on this human intervention to deliver results.” Shared Tamim Fannoush, Founder & CEO, Deep Current AS.

The report, Levers of Digital Sophistication, examines where logistics AI initiatives continue to break down operationally, despite growing pressure across the industry to scale automation, improve resilience and reduce execution delays.

The study indicates that a large share of the industry still struggles in the early stages of operational digitalisation and decision intelligence, where data does not flow seamlessly, and automation is not fully embedded into the first entry points of data feeding.

Where exactly does the  logistics operations break
With more than 24 months of project implementation samples studied, varying across mid and large-sized logistics sector implementation, we mapped the hot spots of friction that hinder AI integration.  The highest friction remains in data connectivity and workflow integration, where systems are still disconnected, and AI operates outside execution.

The report found:

  • 61% of logistics teams still depend on emails and spreadsheets for operational communication
  • 57% report shipment delays caused by document errors
  • Only 29% have implemented digital tools across core operational workflows
  • 47% cite legacy system integration as the biggest barrier to adoption

Additional operational analysis conducted by Deep Current also found that more than half of logistics operators still re-enter the same shipment data across multiple systems, while nearly half switch between five or more platforms to complete a single workflow.

According to the report, the problem is no longer visibility.

Most logistics organisations can now detect disruptions, delays and shipment exceptions in real time. The larger breakdown is happening at the execution layer, where operational teams still manually interpret, validate and move information across fragmented systems.

This gap between digital ambition and operational reality is where most transformation efforts stall.

The report identifies five operational levers shaping digital sophistication in logistics:

    • Integrated digital foundations
    • Decision intelligence beyond visibility
    • Workflow embedding of AI tools
    • Predictive resilience and scenario capability
    • Governance, skills and human-AI partnership

Together, they outline how organisations move from fragmented execution to truly integrated, AI-driven workflows. Each lever builds on the last, shifting operations from manual interpretation to structured data, from isolated tools to embedded intelligence, and from reactive processes to scalable, resilient systems.

Deep Current argues that many AI initiatives continue to struggle because intelligence is layered on top of workflows rather than embedded directly inside them.

“As long as AI sits outside operational execution, teams still end up doing the integration work manually,” said Fannoush. “Copy-paste workflows, repeated validation, and fragmented communication continue to absorb enormous operational capacity across freight.”

The company positions this challenge as a “pre-operational intelligence” problem, where operational breakdowns often originate before execution even begins, at the point where information is created, shared and interpreted across systems.

Deep Current develops AI systems for logistics operations focused on structuring unstructured operational inputs, validating information across sources and enabling clean data flow across workflows. Its product suite includes tools for demand intake, document validation, data extraction and workflow intelligence.

Read the full report here.

Other Topics: air cargo network, air express, air freight services, air logistics, Asia Pacific air cargo, Asia Pacific air freight, Asia Pacific air logistics, Asia Pacific shipments, cargo flights, Deep Current, e-commerce logistics, express delivery, express logistics, international air shipments, international express delivery, transpacific air cargo, transpacific air freight

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