LATAM Cargo has introduced a new portfolio of portfolio of products that offers up to 19 combinations specifically addressing each shipment’s needs. Combining the criteria of speed and different attributes of handling that the cargo should receive, the new products are available from 1 October.
“The factor that most influenced our new product portfolio is the current needs of our customers. We designed our products aligning these needs with our commercial strategy, which is based on agility, reliability and trust. Through this product portfolio, with clearly defined service standards, we seek the stable preference of our clients”, said Cristián Ureta, CEO of LATAM Cargo.
The new portfolio will initially be available for cargo originating in North America and Europe, while in South America implementation will take place gradually and will be concluded during the first quarter of 2017.
“The company also considered its network when designing its portfolio”, emphasised Gabriel Oliva, senior vice president development, alliances & marketing, while concluding that “all factors combined led us to a highly specialised portfolio, with products such as PHARMA, for transporting pharmaceutical products; ALIVE, for live animals; and PROTECT, for vulnerable cargo”.
The new portfolio also enables customers to access new and innovative routing and pricing options, further customising their experience. Apart from the existing LATAM Cargo STANDARD, a convenient and reliable solution for international shipments on all domestic and international routes, and EXPRESS, the premium service designed for critical and urgent shipments, the carrier now also offers the new FLEXservice.
FLEX is a low-cost and reliable solution for shipments that need to arrive at the destination within a more flexible deadline but that also promises a maximum transit time. “FLEX will have a maximum transit time of two, three or four days, depending on the origin-destination and clients’ preference” explained Oliva.
“This service not only represents an alternative in terms of price and speed, but it is also a pioneering effort in the region and involves the development of a system that enables us to ensure the fulfillment of our promise to customers”, he added.
In developing these new products LATAM Cargo underwent what it describes as an “internal transformation” over the course of a two-year period. During this time, the company developed new processes, systems and structures, as well as modified those already existing in order to meet the current needs of customers.
One of these new developments is an IT system that allows LATAM Cargo to manage several commitments at the same time, identifying both the service and the care option selected at the time of booking and to ensure delivery throughout the air transportation chain.
“The new portfolio ensures consistent delivery throughout our entire international network. The system allows us to control over each shipment and execute continuously the promise of each product as well as generate data for quality management”, said Ureta.
Oliva added that, “we trained the teams to use this system in order to guarantee the correct delivery of our products. We also strengthened our structure by expanding the Product Management and Quality Control departments in order to analyse and implement improvements in our internal processes, systems and, ultimately, our products”.
