The acquisition is in line with TNT’s Vision 2015 strategy announced in December 2009 in which TNT Post wants to become market leader in the full e-commerce chain. This starts with offering companies know how and data in the field of online marketing and e-retail, for example how to draw online customers to a web shop. The chain continues with managing and facilitating web shops and online payment, e-fulfillment, the physical delivery and customer service after delivery.
TNT Post acquires Dutch e-commerce firm
TNT Post has moved forward on its stated aim of boosting its e-commerce business by acquiring Dutch e-retail specialist Kowin. With this transaction TNT Post adds expertise to its e-commerce chain in the field of online shopping and strengthens TNT Post’s capabilities as one stop service provider in the vastly growing online market. Financial details of the transaction were not revealed.