Changing consumer habits and preferences, together with the rapid pace of technological innovation, has changed the face of e-commerce.   While traditional bricks and mortar shops are here to stay, the paradigm has shifted. Today, the convenience of having thousands of brands and products at our fingertips has created new customer expectations regarding delivery times and the overall buying experience.   Online merchants offer myriad shopping options, making it … [Read more...] about Winning the e-commerce battle with GIS