Express operator and integrator Blue Dart has launched an “excess baggage offer” where students from India travelling overseas to join universities and colleges can enjoy a 40 percent discount on international shipments.
The offer, which ends on 31 March, is valid for international shipments weighing at least 10 kilograms. “The 40% discount will only be applied to freight however, the relevant surcharge applicable will be charged as per actuals,” the carrier noted on a press release, adding that students booking ‘International University’ shipments are eligible for the exclusive offer.
A promotional SMS will be sent from Blue Dart to all ‘University Shipment’ customers with the offer details, the carrier said.
“To avail of the offer, the customer would be required to show the promotional SMS to the counter staff during the shipment booking process. The offer would only be valid for walk-in students who have received the SMS,” it added.
Blue Dart said its focus on key customer segments has always been a highlight of the organisation’s premium services, which have been brought to the forefront during the pandemic.
Ketan Kulkarni, CMO, and head of business development, commented: “Customer centricity is a founding value of our organization. Our expertise is to provide customized solutions to our customers’ logistics needs. We want our student community to experience only the best. Therefore, our teams are here to ensure a premium experience without having them feel the pinch in their pocket. With this offer, we want students and their families to be able to travel across borders without worrying about excess baggage.”
The all-cargo airline did fairly well last year as as the coronavirus pandemic decimated passenger demand. Its sales jumped 21 percent year on year, with surging shipping demand for e-commerce, consumer electronics, computer IT, pharmaceutical and medical equipment.
For the quarter ended 31 December 2020, the DHL subsidiary posted ₹937.83 million (US$12.8 million) in profit after tax, reversing the previous year’s ₹330.80 million (US$4.5 million) loss, whilst revenue from operations stood at ₹10,349.22 million.