JD Fresh signed agreements at the Embassy of Chile in Beijing on 6 December with top exporters Garces Fruit, Copefrut, Nature South, and Fruittita Co., for direct sourcing of the well-renowned variety.

To standardize cherries, JD implemented several measures on specifications, weight, packaging, and more. The e-commerce giant explained that one important reason to choose exporters for direct sourcing is their capability and willingness to work with the company to elevate standards in the industry.

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Nearly 95 percent of Chilean cherries for export are sold to China. As of end-November, the Chinese company has seen its transaction volume of the sweet fruit soar 200 percent compared to the same period last year. It logged cherry sales of around 500 million yuan in 2020.