Emirates has undergone a logo refresh but without losing the key elements of its identity, which include the UAE flag on the tailfin and the distinct Arabic calligraphy.
Noticeables changes in this latest design are visible on the tailfin and wingtips, as the carrier explained: “the UAE flag on the Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy ‘popping’ out in reverse white.
The signature gold lettering across the main body in English and Arabic is also bolder, and 32.5 percent larger. On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005. The website URL has been dropped from the design.
The first aircraft to sport the new livery is A6-EOE, an Airbus A380, which will be depoyed to Munich on 17 March as flight EK51.
Emirates’ official aircraft brand colours has been changed three times since it was first unveiled with the airline’s launch in 1985. It had its first refresh 14 years later, with the delivery of the carrer’s first Boeing 777-300 at the 1999 Dubai Airshow.
The new livery will be gradually applied across the rest of the existing fleet by the end of 2023 with 24 aircraft, including 17 Boeing 777s. All new production aircraft will be delivered in the new livery.
Emirates’ original livery was designed by UK design company Negus & Negus. The airline’s subsequent aircraft colours were created by its inhouse design team.