Expertise on a human level is what Global GSA Group and CargoTech have in common in their business approach. The best commercial and digital solutions are developed when customer needs form the design nucleus. Over the past three years, CargoTech’s solutions have greatly enhanced Global GSA Group’s human expertise, and the two companies foster continuous innovation to also deliver the ultimate in customer experience in future.

Market volatility, changing regulations, and making the most of limited capacities are just three increasingly common challenges faced by those in the air cargo industry. As a GSA representing more than 60 airlines in various locations around the world, Global GSA Group has always sought to ensure that its core asset – its 500+ international employees – are supported in every aspect of their daily business. Because the air cargo business is built on personal relationships.

“Two crucial factors set a successful GSA apart from a standard one: People and Tech,” says Ismail Durmaz, Chairman of Global GSA Group. “We always talk about being ‘customer-centric’, and for sure, air cargo always has and always will be a people business. However, those looking for sustainable success in the industry, need to focus on becoming what I would term ‘customer-cenTECH’. It’s the fusion of excellent human intuition with the solid proof that digital data analysis delivers, that is the winning combination. And CargoTech, which incorporates this exact same philosophy, has proven to be the perfect partner for us.”

Already an early adopter of available digital solutions, Global GSA Group invested even more heavily in technology during the pandemic, when transparency and agility were key to navigating the rapidly shifting market environment. It was among the first to work with CargoTech when the one-stop-tech provider launched in 2022, and almost immediately saw double-digit efficiency gains when it implemented SkyPallet which offers revenue and capacity optimization. Last year, the GSA began offering capacity on the CargoAi Marketplace, benefiting from greater reach and the convenience that the user-friendly online booking channel brings to both airlines and freight forwarders. Rotate Live Capacity, which provides real-time insight into changes and trends in the air cargo market, supports the GSA in its strategic decision-making. Recently, Global GSA Group brought Zafer Aggunduz on board as Chief Commercial Officer, to further advance the company’s digital transformation in terms of operational efficiency and improved customer satisfaction. He is collaborating with CargoTech on future customised solutions to drive internal process automation and data-driven decision-making.

“Global GSA Group is committed to shaping our customers’ competitive advantages through enhanced professional focus, cost effectiveness and reducing administrative workload. CargoTech’s cutting-edge solutions provide a strong foundation for commercial and, above all, customer-facing success. Thanks to AI powered forecasting, we can better predict demand, optimize capacity usage and ultimately boost revenues for our airlines. Seamless and simple booking processes save time for everyone, and real-time tracking provides peace of mind once the cargo is en route. All these efficiency enhancements are possible through our partnership with CargoTech – and there are more in the pipeline,” states Ismail Durmaz.

“We are implementing a major global expansion strategy, and it is therefore all the more important that our people are given the best tools to support them in their customer-facing duties. After all, without human interaction, it becomes difficult to gain invitations to tender or build up trust in a business relationship. On the other hand, clearly being able to demonstrate full professional efficiency and even going one further by providing detailed market insights thanks to CargoTech’s solutions, is what wins the tender and establishes a solid partnership in the end. Tech allows us to be fully present and available for our customers – and that human interaction is what our customers expect and receive from us,” he adds.

“CargoTech was founded on the premise that every time-consuming manual process should be digitalized so that employees can redirect their focus to tasks that bring more value,” says Cédric Millet, President of CargoTech. “Removing and automating mundane, repetitive activities creates a more efficient, productive and satisfying work environment – one that benefits the company, the employees who have more time to dedicate to their customers, and the customers who appreciate fast, reliable responses and the knowledge that a personal contact has time for them whenever they require it. Global GSA Group is a prime example of how technology provides a solid commercial foundation complementing human expertise and enhancing the interpersonal relationships that the company is known for in this highly people-driven industry.”