Saudia Cargo, the national cargo carrier of Saudi Arabia, announced the launch of a global campaign under the theme ‘Reliable Solutions, Certified Excellence’. Targeted at its customers and business partners, the campaign aims to highlight the company’s high levels of operational precision, independent quality certifications, and specialised services that require meticulous care within the supply chain.
This multi-channel campaign highlights the tangible impact of secure and reliable logistics in an industry where efficiency is often measured solely by operational indicators and technical metrics. It also showcases the vital role that specialised cargo operations play in supporting global healthcare systems, sustaining communities, and protecting valuable heritage and cultural artefacts.
This pivotal role in specialised cargo is underpinned by an integrated framework of international certifications that reinforce operational reliability and quality. Saudia Cargo has achieved three certifications under the International Air Transport Association’s (IATA) Centre of Excellence for Independent Validators (CEIV) program: CEIV Pharma, CEIV Fresh, and CEIV Lithium Batteries. This is in addition to six specialised certifications from the International Organisation for Standardisation (ISO).
The campaign showcases the exceptional range of services the company provides for transporting critical and specialised shipments. In the field of specialised pharmaceutical services, Saudia Cargo is committed to implementing the highest Good Distribution Practice (GDP) standards, ensuring the integrity of pharmaceutical products and their arrival in optimal condition.
For perishable shipments, the company deploys advanced cold chain solutions to preserve product quality and safety. These solutions include vacuum cooling technologies and refrigerated dollies, which help protect highly perishable agricultural products and support food supply chains for communities across the African continent.
In the transportation of live animals, the company operates in strict compliance with IATA regulations and standards, utilising specially designed air stalls and cargo holds equipped with climate control systems to ensure the comfort, safety, and continuous monitoring of animals throughout the journey. The campaign also highlights ‘Valuable Cargo’ services, which offer advanced protection, monitoring, and operational priority for high-value shipments, alongside the company’s certified expertise in handling and transporting dangerous goods in accordance with the highest international safety and compliance standards.
These specialised services support the company’s expansion strategy, which is built on continuous investment in modern, high-capacity freighters. This investment increases capacity, enhances operational efficiency, and strengthens readiness to meet the growing demand for specialised cargo services. Ultimately, it solidifies Saudia Cargo’s position as a trusted global logistics partner capable of managing the most complex logistics challenges with efficiency and continuity, in line with the objectives of Saudi Vision 2030 to establish the Kingdom as a leading global logistics hub.
The company leverages the Kingdom’s strategic location as a cornerstone of its network, connecting markets and businesses through a growing international network across three continents. Its presence in East Asia and the Pacific is further bolstered by ‘Saudia Cargo Global’ in Hong Kong and direct cooperation agreements with ‘China Cargo Airlines’, enhancing its ability to provide reliable and flexible logistics solutions while facilitating the continuous flow of global supply chains.
Through this campaign, Saudia Cargo reinforces that reliability in cargo operations goes beyond merely moving goods; it is built on rigorous international certifications, advanced digital technologies, and unwavering operational discipline. This enables the company to fulfil its brand promise of keeping ‘Life Uninterrupted’.
