Cainiao has been named Procter & Gamble’s global strategic automation partner, further strengthening a long-standing collaboration between the two companies and marking a new milestone in Cainiao’s international growth journey.
As Cainiao continues to advance its globalisation and technology-driven strategy, the company has emerged as one of P&G’s largest warehouse automation partners worldwide. Under the partnership, Cainiao is rolling out warehouse automation upgrade projects for P&G across multiple regions, including North America, Europe, and Asia. The Guangzhou automation project has already been delivered and put into operation, while the Canada automation project is now entering the on-site construction phase.
The collaboration between Cainiao and P&G dates back more than a decade, when Cainiao first began providing intelligent warehousing and fulfilment services for P&G in China. Since then, the relationship has grown from domestic supply chain services into global projects powered by Cainiao’s AI and robotics systems. The two companies have also reached a preliminary agreement on warehouse supply chain operations cooperation in Europe, North America, and other regions.
The partnership reflects a broader trend among multinational consumer companies, which are increasingly turning to automation to simplify operations and improve supply chain efficiency across regions. It also underscores growing confidence in Chinese logistics technology.
“Over the past decade, P&G has been more than a customer — it has been a partner that helped us broaden our global perspective and deepen our understanding of cross-border operations,” said Huang Zhong, vice president of Cainiao and general manager of its strategy department. “That experience has enabled us to move faster and more confidently as we expand internationally. We look forward to building on this partnership and creating more value together.”
Cainiao has been expanding its logistics technology business beyond China, using its e-commerce logistics network as a testing ground for warehouse automation, AI, and robotics systems. To date, the company has completed more than 1,100 projects across 29 countries and serves more than 400 global customers, including 26 Fortune Global 500 companies.
Its latest product launch is ZeeBot, a climbing warehouse robot designed to move bins on the floor and across warehouse racks, improving both efficiency and space utilisation. Over the next four months, Cainiao also plans to deliver four large climbing-robot warehouses in Guangzhou, Hong Kong, the Netherlands, and Spain, working with e-commerce platforms and major brands.
