Air France KLM Martinair Cargo (AFKLMP) has reached three major milestones in its ongoing commercial transformation: 91% of all bookings are now made through digital channels, the global rollout of CRM360 has been completed, and the PLUS service level has firmly established itself as a customer favourite. 91% of bookings now digital Over the past eight years, AFKLMP has transformed its customer offering — evolving from a simple online quote tool into myCargo, a comprehensive digital service … [Read more...] about Air France KLM Martinair Cargo surpasses 90% digital bookings, completes global CRM rollout, and expands PLUS service success

During the FlyPharma Amsterdam 2025 conference, which took place this week, global pharmaceutical leaders, stakeholders, and supply chain partners gathered for one of the key international events in life sciences logistics. Against a backdrop of rapidly evolving regulations, geopolitical uncertainty, and shifting trade flows, the event underscored the importance of collaboration to safeguard the seamless transport of life-saving medicines and healthcare products worldwide. Pharma growth fuels … [Read more...] about Air France KLM Martinair Cargo sees continuous growth in the transport of pharmaceutical and healthcare products

Five years ago, at the height of the global Covid-19 pandemic, Air France KLM Martinair Cargo faced an unprecedented disruption. Rather than merely reacting to the crisis, the company chose to seize the moment as a catalyst for deep, strategic transformation – redefining its commercial strategy, elevating the customer experience and laying a solid foundation for digital leadership and sustainability in airfreight. “At the heart of our transformation was a simple but powerful commitment – to put … [Read more...] about Air France KLM Martinair Cargo marks five years of tech-driven, purposeful customer-centric transformation

In response to growing demand for a seamless, flexible and fully digital cargo experience, Air France KLM Martinair Cargo recently released a significant update to its myCargo platform: the new allotment customisation functionality. This brings the autonomy of spot bookings to contracted capacity, thus providing our customers full control over their allotment bookings. Building on our commitment to simplify every step – from quotation and booking through to tracking – the latest update to the … [Read more...] about Air France KLM Martinair Cargo introduces enhanced allotment customisation on myCargo platform

Air France KLM Martinair Cargo (AFKLMP) has reached a significant milestone in its commercial transformation, culminating in a record 85% of all bookings made online last month. This achievement underscores the success of its myCargo digital platform, which was developed in-house and has evolved over the past eight years from being a simple quote-and-book tool into a comprehensive online service hub. The myCargo platform is central to AFKLMP’s channel strategy, designed to meet customers’ … [Read more...] about Air France KLM Martinair Cargo achieves record online sales and accelerates commercial transformation