“Aviation is not ready for party time,†according to Bram Steller. The Dutch national who joined Kenya Airways (KQ) in August 2008 as chief operating officer knows what he is talking about. Barely four months ago – in June – KQ reported a loss of KES5.66 billion (US$71.8 million) in the year ended March 2009, a result of fuel hedging costs, a labour strike and political unrest, after a revised pre-tax profit of KES6.52 billion a year earlier. For the carrier … [Read more...] about The ‘Pride of Africa’ is set to shine brighter
strategy
Cathay Pacific Cargo meets challenges head-on
Responding to the rapidly changing market situation, Cathay Pacific’s strategy took into account variables such as fuel prices, fleet deployment and fluctuations in world trade patterns, all of which had shown a marked change globally over the past 12 months. The carrier’s response included capacity cuts, special leave schemes for staff , adjustment of frequencies, focusing on new markets and also included delaying a planned cargo terminal to cut costsamid the global … [Read more...] about Cathay Pacific Cargo meets challenges head-on
